Una Rams

Una Rams is the personification of African cool. A true maven, who channels the beautiful spirit and energy of the VhaVenda tribe and thrusts its beauty before the eyes of the world. Una Rams’ hands first met musical instruments such as the piano and the drums in his adolescent years, opening up a new realm where he could now express his genius through music. Una Rams grew up to become a new age South African artist, with a rare combination of skills such as rapping, singing and production. Notably, Una Rams’ and Black Coffee’s work together produced a song called ‘Flava’. The song was coveted by industry giant Swiss Beats for Chris Brown, and Alicia Keys who proposed a Justin Timberlake feature on her version of it. In what would later be an inspired decision, Black Coffee confidently reclaimed the song for his sixth studio album, Subconsciously (2021). Today, the album holds a Grammy. Bold in how he moves, Una Rams makes music that details the experiences of the born-free youth.