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Top 5 bidders get airdropped a free McClenney visual NFT, regardless of who wins the final auction!
Background of "Art of the Loner"
Art of the Loner is one of the most personal songs I've ever written. From my 2019 project, "I'm not here", Art of the Loner is an open admission of wanting to isolate yourself after being let down in the relationships around you. I had just moved to LA a year earlier (late 2017), begun my career as a professional producer/songwriter and had plenty of material to write from. (maybe some can relate!)
What "Art of the Loner" means to me artistically:
Part of my identity as a songwriter & artist is speaking for those who feel deeply but may not choose to speak up. As an introvert, in a very loud world, I know this all too well. "Art of the Loner" sonically and lyrically explores this concept in a straightforward, honest way. While this song may seem very chill and calm, it was very emotionally stirring for me wile writing it. It's a quiet storm, and I hope there are some out there who may identify with it. Sonically it was an exploration in guitar tones, textured reverbs & denser vocal arrangements. I took a lot of time on my vocal arrangements. There are over a dozen or two vocal stacks. I was very inspired by Brian Wilson's approach to the "Wall of Sound"
Why bring this to catalog?
"Art of the Loner" was my favorite song on this project and despite being a focal point of my life at the time, it unfortunately wasn't picked as a focus track for the web2 DSP's. It was one of the most genre-ambigious tracks I'd released at the time as I was transitioning into more alternative sounds.
Why airdrop free NFT's to bidders?
Whenever a collector bids on an nft, that's a huge commitment. They are signifying that they I believe in your art, you and your values in web3. If someone shows that level of commitment it only makes sense to airdrop them something for their participation as a token of gratitude, particularly in these early stages of web3. As a collector, it's also a way of showing support of artists they've bid on their wallet and saying, "I was here for this event and participated!". Not too different from collect a sticker or merch item from a concert or album drop. I hope this becomes a standard practice with Music NFT's. It can be a great way to build relationships and build community.
big thank you to @cxy & @clt for our convos that have brought this airdropping idea to life.
Written, produced & performed by McClenney
mixed by: Jeff Jackson & McClenney
mastered by: Ari Raskin
art by: Kuba & McClenney
What holder of the NFT gets:
-let's have a call and meet!
-airdropped McClenney visual NFT